Designing a digital portal for a
boutique-focused interior design firm
UX Design
Visual Design
Interaction Design
Overview
Nestaspaces, a Mumbai-based boutique interior design firm, provides a range of unique services. Our task was to create a website that sets them apart in the competitive market reflecting the design firm's ethos: Affordable Luxury.
My Role
My responsibilities included crafting the website's
visual design, and integrating engaging interactions
to elevate user experience.
Team
1 UX Lead ,1 UX Designer, and 1 Product Manager
Timeline
October 2021 - April 2022
Seamless gateway unveiling 7 unique aesthetics
For the website portal to distinguish itself, it required a distinctive feature. Our strategy was to develop a platform aiding clients in refining their aesthetic preferences for their space. This proved particularly beneficial for undecided clients, facilitating their decision-making process.
Streamlined questionnaire for style preferences
To optimise functionality and enhance user experience, we designed a robust dashboard leveraging extensive data resources. Through a clean, minimalist design infused with visualisations and an analytical information architecture, businesses can dive into key insights seamlessly—presented clearly and concisely on their screens.
Placing human connection at the heart of the consumer journey
Our understanding that creating a space is deeply personal led us to prioritize human connection within this portal. Our goal was to cultivate a sense of connection between consumers and the brand. We aimed to convey that each client's journey would be uniquely tailored to their individual tastes. To achieve this, we showcased testimonials, stories, and consumer journeys, highlighting the uniqueness of each buyer's experience.
Testimonials of humans who appreciated nestaspaces
Curated stories of specific humans of their spaces
Curated spaces and rooms for specific humans
Designing pages with SEO considerations in focus
Our goal was for Nestaspaces to appear prominently when users searched 'interior design' on Google. Consequently, SEO was a pivotal component of our website strategy. We determined that targeting users based on location, space, and style would enhance Nestaspaces visibility in google searches.
Location based landing page
Rooms & Styles Page
Nestaspaces Blogs
Nestaspaces Style Guide
For the website design, we aimed to achieve a blend of sophistication and warmth. Opting for a minimalist style, we infused the visual identity with warm tones and rounded shapes. Inspired by the brand's name, we incorporated an arch derived from the 'n' in Nesta, which emerged as a prominent UI element.
A website tailored for mobile users
In today's world, most consumers rely on their mobile devices for daily communication and internet searches. Therefore, it was crucial for us to develop a responsive website that delivers seamless, fast-loading, and mobile-optimized experiences. We meticulously crafted the flow of information, layout, visual components, and interactions to ensure an exceptional mobile browsing experience.
Delighting users with motion and intricate details.
Who can resist charming animations? To enhance the user experience and captivate audiences, we integrated interactions & micro-interactions throughout the pages. These subtle elements elevated the website design and encouraged users to spend more time exploring.